Users are prompted to open the rich media mobile experience with copy that says, “Tap here to start the new 2012 Ford Focus.” When the banner is tapped a mobile rich experience opens where users see the start ignition button of the Ford Focus. When the users tap on the ignition button the unit self animates and vertically scrolls quickly through the entire mobile unit to the beginning of the experience. Once the users are at the top of the unit, they can vertically swipe through to experience the Ford Focus. As they swipe through the unit, text and images animate in and out throughout the experience. The Ford Focus constantly stays in motion as the users swipes vertically looking at 360 views, interior features, watching videos and etc. Users can also socially share the Ford Focus via Facebook.