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aprimo card

Aprimo is a world leader in marketing automation solutions and serves over 35% of the Fortune 100.
To help Aprimo tell the world about their revolutionary marketing services and secure face-to-face meetings with CMOs, we created a campaign guaranteed to gain attention.


To drive CMOs to their personal pages we utilized some direct mail formats that made a very big impact — imagine receiving a 10 pound concrete brick with the letters ROI spray-painted on it and a link to your own personal website.


As a follow-up we sent a high impact piece of collateral that informed CMOs of their peers in their field using Aprimo's services and the great success they had gained from using them.


DISCIPLINES

Marketing
Advertising
Art Direction