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The concept brings to life the Dyson Cool fan by displaying the users current local temperature in the unit and displaying the appropriate benefit of the fan. 

Upon display, the users temperature is displayed and if the users temperature falls below a degree deemed warm outside, the unit would rotate and emanate visual cool air from the fan shown in the unit.  The opposite would happen if the users local temperature was deemed to cool outside. 

Users can engage by rotating the unit 360º, watching a video, or visit Dyson’s social pages or simply learn more at Dyson.com


DISCIPLINES

Art Direction
Mobile Rich Media
In-App
Mobile Web