This expandable mobile ad was created to generate awareness for the new movie, The Adventures of Tin Tin directed by Steven Spielberg and produced by Peter Jackson, to drive ticket sales from mobile devices.
When the expandable unit is presented, mobile users are treated to an HTML5 animation of Snowy flying through the sky in the yellow seaplane featured in the movie. The plane ultimately wipes the screen to reveal a landing page with three exclusive videos. Upon tap, inline video plays within the ad unit.
Check out the video here.