Ad:Tech is a two-day conference & exposition that has been long known as the home of the industry shaping advertising and marketing technology.
Jumpstart along with its partner company, Car and Driver, showcased some of the newest technologies emerging in the automotive space. The exhibit was evocative in asking the question, "Connected Cars: The new digital marketing frontier?" to show attendees with the intent to drive them to listen to our guest speakers. Editor-in-chief, Eddie Alterman along with the CEO of Audi and a Volvo representative discussed how the connected car will change the industry — and the advertising that drives it.